Gray & Company recently contacted me regarding one of their latest published books, entitled: “The Franchise – Lebron James and the Remaking of the Cleveland Cavaliers” by Terry Pluto and Brian Windhorst.
“When the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, an entire city buzzed with excitement. After all, how often does a LeBron James come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals.
Now, it seems everyone has something riding on LeBron—billionaire team owner Dan Gilbert looking for a return on his investment . . . teammates eager for a championship ring . . . the league in need of the next Michael Jordan to promote . . . the shoe company with its multimillion-dollar endorsement deal . . . even popcorn vendors in the stands of Quicken Loans Arena and servers waiting restaurant tables in a downtown that now booms every game night.
Award-winning sports journalists Terry Pluto and Brian Windhorst take an in-depth look at how a team and a city are being rebuilt around LeBron James.”
From the sounds of it, this book will be an interesting read. The company has offered to send me a copy, and I looking forward to delving into it as soon as I get a chance. If time permits, I’ll do a quick review of the book once I’m finished…Stay tuned.
For more information, and to purchase your copy of the book, visit their website.
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